Case Study
Fitraat — Behavioral SaaS Platform
Helping adults break addictive patterns with structured 40-day programs
Mobile app included built with React Native / Expo.
Web App
Challenge
Needed a user-friendly platform to deliver the 40-day recovery journey, track progress, and provide motivational content, all while supporting free and paid tiers.
Solution
Developed a Next.js web app with daily task flows (videos, Kegel exercises, quizzes, blogs), emergency help, SSL Commerz payment integration, and a community section. Included motivational reviews and multi-tier membership programs.
Results Shipped
- ✓Thousands of users onboarded and progressing through the 40-day journey
- ✓Seamless upgrade from free to Pro membership via payment gateway
- ✓High engagement with daily content and community features
- ✓Positive feedback from users and scholars
Mobile App
Challenge
Required a mobile-first experience to keep users engaged on the go, with all core features from the web app and push notifications.
Solution
Built with React Native and Expo, the mobile app mirrors the 40-day structure, offers a community feed, emergency help, and in-app Pro upgrades. Push notifications keep users on track.
Results Shipped
- ✓Consistent user experience across web and mobile
- ✓Increased daily engagement and program completion rates
- ✓Community feed fosters peer support and accountability
Cloud Backend
Challenge
Needed a scalable backend to manage users, content, payments, and analytics for both web and mobile clients.
Solution
Implemented a Strapi CMS backend with secure authentication, payment handling, content management, and analytics. Designed for production deployment and future growth.
Results Shipped
- ✓Centralized content and user management
- ✓Reliable payment and membership upgrades
- ✓Actionable analytics for product improvement
Platform Architecture
Challenge
Needed a robust, scalable SaaS platform to deliver multiple structured behavioral programs, support complex business logic, and ensure high performance and reliability.
Solution
Built full-stack SaaS helping users overcome digital addiction, with structured video-based programs & daily unlock logic. Developed 40-day recovery, 180-day Kegel, and pre-marriage maturity programs. Created 120+ backend APIs, custom auth flows, cron tasks, analytics dashboards, charts, and multi-program architecture. Built Next.js web app with unified Redux/RTK Query, advanced UI components, and dynamic day renderer. Used Strapi for structured backend. Integrated SSLCommerz payment, webhook validation, freemium model, and subscription logic. Implemented DevOps pipeline (Vercel, Strapi Cloud, CI/CD, analytics, error tracking), and optimized platform performance & API caching.
Results Shipped
- ✓Multiple structured programs (40-day, 180-day, pre-marriage) delivered in production
- ✓120+ backend APIs and custom business logic powering the platform
- ✓Advanced analytics dashboards and charts for user progress and admin insights
- ✓Unified Redux/RTK Query architecture for seamless data flow
- ✓Dynamic day renderer and advanced UI for engaging user experience
- ✓Secure payments, subscriptions, and webhook validation
- ✓Automated DevOps pipeline and optimized performance
Tech Stack
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